Family Run Since '81

Our business truly is like one big family; because of the close relationships between the noy brothers, managers and staff it means that each of our stores is influenced and run by the staff that work there day to day. You will experience a different flavour of our company in every one of our stores, and get a personal experience from staff that are passionate about riding and working for us!

Set-up back in 1981 by brother Tim and Chris Noy, who both had a background in teaching, we started off as a small windsurfing business at Leisure Lakes between Preston & Southport. When the wind was down, people brought their bikes to go cycling instead, and from there the Brothers started selling bikes themselves! From humble beginnings; building our Preston/Southport store from the ground-up by hand, to now having 10 locations across the UK and a huge online bike store!