We are proud to be a family run business since 1981! We pride ourselves on having passionate, knowledgeable staff alongside offering the latest bikes, cycling clothing, bike parts and accessories from all the top brands for mountain biking, road cycling, ladies, kids and adventure.

Our online bike store is home to thousands of the latest mountain bikes, road bikes, hybrid bikeskids bikes and ladies bikes along side all the cycling clothing, parts and accessories you need to build your dream bike and get kitted out for every season.

We now have 10 UK stores that are open 7 days a week offering FREE click + collect from our website, our favourite and best selling products, bike servicing, repairs and demo bikes so you can try before you buy. Our award winning staff are on hand to help with anything you need so pop in an see us any time.

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    • Endura Luminite 4in1 LED Jacket
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    • Polaris Junior Aqualite Jacket Kids Hi Vis Yellow
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    • Altura Night Vision Waterproof Glove Black
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    • £25.99 £34.99 26%off
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    • ProductID : 48734
    • £25.99 £34.99 26%off
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    • £27.99 £40.00 30%off
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    • £44.99 £59.99 25%off
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    • Altura Night Vision Progel Shorts 2014 Black/Yellow
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    • Altura Womens Nightvision Evo Jacket Black
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    • Endura Urban Jean
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    • £24.99 £40.00 38%off
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    • Mavic Oxygen H2O Womens Jacket White
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    • Gore Oxygen 2.0 Gore-Tex Active Jacket Red/Black
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    • £117.59 £146.99 20%off
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    • Altura Night Vision Jacket Black
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    • Madison Sportive Hi-Vis Waterproof Jacket Black
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    • Altura Night Vision Evo Hood Green
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    • Altura Youth Nightvision SS Jersey Blue
    • ProductID : 13612
    • £22.49 £29.99 25%off
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    • Endura Luminite II Womens Jacket Black
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    • Endura Luminite Womens Tights Black
    • ProductID : 8688
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    • Endura Luminite II Womens Jacket Pink
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    • Endura Multi Tights Black
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    • £22.49 £29.99 25%off
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    • Endura Gridlock II Womens Jacket Pink
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    • £85.49 £89.99 5%off
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    • £37.99 £39.99 5%off
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    • £94.99 £99.99 5%off
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    • Endura Luminite Womens Socks x2 Pack Hi Vis Black
    • ProductID : 103463
    • £21.84 £22.99 5%off
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    • Endura Luminite Womens Socks x2 Pack Hi Vis Pink
    • ProductID : 103464
    • £21.84 £22.99 5%off
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    • Altura Nightvision Commuter SS Jersey Black
    • ProductID : 14529
    • £37.49 £49.99 25%off
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    • Altura Nightvision Commuter SS Jersey Blue
    • ProductID : 11657
    • £37.49 £49.99 25%off
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    • Altura Nightvision Commuter SS Jersey Yellow
    • ProductID : 10516
    • £37.49 £49.99 25%off
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    • Altura Classic Crochet Mitt Black
    • ProductID : 7560
    • £14.24 £18.99 25%off
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    • Altura Classic Crochet Mitt Tan
    • ProductID : 11970
    • £14.24 £18.99 25%off
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    • Altura Microfleece Windproof Glove Black
    • ProductID : 10398
    • £12.74 £16.99 25%off
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    • Altura Night Vision Waterproof Glove Hi Vis Black
    • ProductID : 10152
    • £29.99 £39.99 25%off
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    • Altura Night Vision Evo Waterproof Jacket Hi Vis Yellow
    • ProductID : 11805
    • £74.99 £99.99 25%off
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    • Altura Night Vision Thermolite Socks Hi Vis Orange
    • ProductID : 11563
    • £11.24 £14.99 25%off
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    • Altura Night Vision Waterproof Glove Hi Vis Black/Yellow
    • ProductID : 11671
    • £29.99 £39.99 25%off
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    • Endura Urban Cap Black
    • ProductID : 14397
    • £18.99 £19.99 5%off
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    • Endura Windchill Womens Glove Blue
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    • £28.49 £29.99 5%off
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    • Altura Night Vision Evo Waterproof Jacket Hi Vis Black
    • ProductID : 11662
    • £74.99 £99.99 25%off
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    • Altura Night Vision Womens Overtrousers Hi Vis Black
    • ProductID : 3379
    • £48.74 £64.99 25%off
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    • Endura Urban Soft Shell Jacket Black
    • ProductID : 7250
    • £94.99 £99.99 5%off
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    • Altura Night Vision Jacket Kids Hi Vis Yellow
    • ProductID : 12128
    • £37.49 £49.99 25%off
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    • Endura Firefly Trousers Black
    • ProductID : 5632
    • £47.49 £49.99 5%off
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    • Altura Airstream SS Jersey Team Blue
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    • £29.99 £39.99 25%off
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    • Altura Microlite Showerproof Jacket Black
    • ProductID : 8632
    • £29.99 £39.99 25%off
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    • Altura Night Vision Jacket Kids Hi Vis Pink
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