We are proud to be a family run business since 1981! We pride ourselves on having passionate, knowledgeable staff alongside offering the latest bikes, cycling clothing, bike parts and accessories from all the top brands for mountain biking, road cycling, ladies, kids and adventure.
Our online bike store is home to thousands of the latest mountain bikes, road bikes, hybrid bikes, kids bikes and ladies bikes along side all the cycling clothing, parts and accessories you need to build your dream bike and get kitted out for every season.
We now have 10 UK stores that are open 7 days a week offering FREE click + collect from our website, our favourite and best selling products, bike servicing, repairs and demo bikes so you can try before you buy. Our award winning staff are on hand to help with anything you need so pop in an see us any time.
Using a power meter to measure your effort gives you the most accurate reading of how much work you are doing on your ride and exactly what you are getting out of your training. It was believed that measuring your heart rate gives an indication on how much effort you are putting in on your bike but this can vary greatly by physiological influences, including things like stress, lack of sleep, caffeine, temperature, time of day, dehydration and other factors.
Power is the perfect tool to understand how you are progressing and the best indicator of fitness gained and fatigue level. Simply put, if you want to know how you’re doing, check your power on your power meter!
Bikes are delivered ready to ride.
FREE UK delivery on all Bikes.
Choose from 10 stores.
Up to 30 months 0% Finance.
Save Money on Bike Servicing.
Riding for 35 years.
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0800 083 0888
Our mail order phone lines are open
Monday 10am - 5:30pm & Tues - Friday 9am - 5:30pm.
Check our stores for their individual opening times!
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