We’re all looking for our perfect match. Something that feels right, fits our lifestyle and is completely ours. Swiping isn’t just for dating apps anymore. This Valentine’s, we’re helping riders find their perfect match one swipe at a time.

You could be there for hours, swiping endlessly trying to find the right bike for you. Because like dating apps, websites have many options, with something out there waiting for you! You’re drawn in by looks at first, but it’s the details that decide whether it’s actually a good match. This Valentine’s, we’re borrowing a little inspiration from modern-day dating to remind riders that compatibility matters. Every bike has its own character, built for different riding styles and terrain, the trick isn’t finding the most popular option it’s finding the one that fits you!
It plays out like a love story you didn’t know you needed. He’s alone, just waiting for his perfect match to come along. Swiping through a lineup of quality bikes, each almost right but not the one. Then it happens. There it is, his dream bike the Whyte E-Lyte Evo Stag Works E-bike. It’s a dream machine! After going on a ride together, it’s the perfect companionship, a bike for life. No more swiping, no more searching and with the open path ahead a ride into the sunset is the perfect end to every great love story.


It’s Not You, It’s the Bike
Just like in the video, not every option will be the right choice for you. One of the most common riding mishaps happens before you even hit the trail, choosing a bike that doesn’t suit your riding style or needs. Maybe it looks great on the website, but isn’t fast enough. Or maybe you want something that’s built for aggressive terrain, but the bike wants to take it slow. These are the cycling equivalent of a bad first date! A mismatch doesn’t mean that the bike is bad, it’s just not the bike for you.


Different geometries, suspension setups, wheel sizes, and components are designed for very specific types of riders and terrain. When those don’t align, it can feel frustrating. The good news is, left swipes are part of the process. Recognising what doesn’t work helps you narrow down what does.
When You Know, You Know
Like in the video, it can also be very easy to find your match and know when a bike is for you. It could be purely looks, a specific colour that you like or have been looking for, or more down to what’s on the inside like it’s features and specifications. Getting that initial spark and excitement can be the beginning of love at first ride. Let’s check out some potential matches!



Premium performance parts and signature geometry make this bike an ideal candidate, giving you more confidence on every ride and having all-out fun on the trail!
£2,999.00 £2,499.00
17% off
Whyte T-140 S 27.5 Mountain Bike

Whyte E-Lyte Evo Stag Works Electric Bike
It delivers the very best mountain bike handling and ride feel with full-power capability so you can get more out of every ride: more runs, more grins, and more fun.
£8,999.00




Cube Stereo Hybrid One77 HPC SLX 800 Electric Bike
With 170mm travel front and rear and a mullet wheel setup with 29in front and 27.5in rear is all you need for big days out on big mountain trails!
£4,499.00
Specialized Levo 4 Comp Alloy Electric Bike



Specialized Tarmac SL8 Comp Di2 Road Bike
Nothing is faster thanks to a combination of aerodynamics, lightweight, and ride quality. With premium spec and performance ready features, this could be the road bike for you!
£3,599.00
Try Before You Buy with our Demo Bike service
At all of our stores, we have a range of Demo Bikes available for you to try before you buy. This allows you to take the bike out on a proper ride & really get to grips with how it feels out on the trails, meaning you can find the perfect match before committing to purchasing one!

We typically charge £85 for 1-3 days of riding. If after you’ve tested out the bike, and decide to make a purchase, or any other bike) from ourselves, we discount the demo charge from the final price of the bike, and it can also be used as a deposit against the purchase of your new bike!


