Norco is back!
Founded in 1964 the company was first created by Bert Lewis, operating from a converted chicken coop in rural British Columbia. Norco was influential in helping popularize BMX riding and was one of the first manufacturers of ten-speed bicycles.
Initially named Northern Cycle Industries, they began life as an assembly company, subsequently moving to manufacturing and abbreviating their name to ‘Norco’ so it would fit on their bicycle downtubes.
Norco has evolved over the years, but their collective passion and commitment to innovation will always stay the same. Their mountain biking roots run deep, with the inspiration of the Canadian mountains finding their way into every Norco design.
After three long years away from the British market Norco has finally returned, dedicated to putting everything they have into creating the best bikes for the riding we love.
Simply put, the Ride Aligned™ Design System matches each individual bike to the human who rides it.
A bike created with Ride Aligned™ takes into account your unique height, weight, skill level, rider position and more, for a ride that’s tailored to you.
Ride Aligned™ aligns a rider’s centre of gravity.
“By digging deep into the science of how the human body interacts with machines, Norco engineers applied a new level of precision to how every rider fits on a bike, and how the resulting centre of gravity affects performance and handling.”
Ride Aligned™ frame geometry creates tack-sharp handling.
“Fine-tuned reach, seat tube angles and precise steering geometry create a distinct mix of crisp, confident handling and maximum grip, ensuring you ride your best on your favourite trails.”
Ride Aligned™ suspension is custom engineered for your bike’s intended use.
“Descending, Ride Aligned™ suspension kinematics feels dynamic and reactive beneath you, providing confident control through rough terrain.”
Norco | The Range
Norco has an insatiable appetite for improvement, with every new iteration creating solutions to make riding better. Here are some of our top picks from the iconic British Columbian brand…
Sight A2 brings confidence-inspiring handling, incredible descending capability, sure-footed climbing and incredibly efficient pedalling.
Every Sight features short seat tubes for maximum standover clearance and size-specific, long-travel dropper posts; getting your seat completely out of the way when things get rough.
No Other Way
Norco has a new look and feel but always stays true to its legacy.
The mountains that surround them are hard-wired into their DNA.
The trails carved into them through the years are their ultimate inspiration for the character and performance of every bike they create.
Could a Norco be the ride for you? Follow the links below for more info on specs, colourways & availability.
Available now to order, Online & In-Store!
Shop the entire Norco range here!
Find your local Leisure Lakes Bikes store here.