Who we are:

We are a family-run cycle retailer with stores nationwide and a thriving e-commerce operation. Proud to be one of the UK’s leading cycling retailers, we have built our reputation on exceptional customer service, earning a 5-star Trustpilot rating and the loyalty of cyclists across the country.

We offer an extensive range of mountain bikes, road bikes, and e-bikes from the world’s leading brands, alongside clothing, accessories, and equipment. Our expert workshop teams provide professional servicing and repairs, ensuring we support our customers at every stage of their cycling journey.

Passionate about cycling and committed to excellence, we’re always looking for enthusiastic individuals to join our growing team and help deliver the outstanding experience our customers have come to expect.

Join the Team at Leisure Lakes Bikes – New Concession Opening in Swindon

Are you passionate about cycling and ready to take the next step in your retail management career?

We’re excited to be opening a brand-new Leisure Lakes Bikes concession within GO Outdoors Swindon and are looking for an experienced and motivated Concession Store Manager to lead the team.

This is an exciting opportunity to play a key role in launching and developing a new location, driving sales performance, delivering exceptional customer service, and creating a positive and engaging environment for both customers and colleagues.

The Role

As Concession Store Manager, you will be responsible for the day-to-day operation of the concession, ensuring high standards of customer service, commercial performance, and team development.

Your responsibilities will include:

  • Leading, motivating, and developing the concession team
  • Driving sales and achieving performance targets
  • Delivering outstanding customer service and product expertise
  • Managing stock levels, merchandising, and product availability
  • Overseeing workshop bookings and service standards
  • Maintaining excellent relationships with GO Outdoors management and colleagues
  • Recruiting, training, and coaching team members
  • Ensuring company policies and procedures are followed
  • Managing rotas, staffing levels, and day-to-day operations
  • Monitoring key performance indicators and implementing action plans where required

What We’re Looking For

We are seeking an individual who is:

  • Passionate about cycling and the cycling industry
  • An experienced retail manager or supervisor with proven leadership skills
  • Commercially aware with a track record of achieving sales targets
  • Customer-focused and committed to delivering exceptional service
  • Organised, proactive, and able to manage multiple priorities
  • Computer literate and confident using retail systems
  • An effective communicator with strong interpersonal skills

Previous experience within the cycling industry would be advantageous, although strong retail management experience from a similar environment will also be considered.

What We Offer

  • Competitive salary dependent on experience
  • Performance-related bonus opportunities
  • 28 days’ paid holiday per year
  • Generous staff discounts
  • Access to our Cycle to Work scheme
  • Ongoing training and development opportunities
  • The opportunity to work with some of the world’s leading cycling brands

Working Hours

Our concession stores operate between five and seven days per week, depending on location, with trading hours typically ranging from 9:00am to 8:00pm. Successful candidates must be flexible and available to work across these operating hours with split shifts, including weekends and peak trading periods.

How to Apply

If you have the relevant experience, leadership skills, and a passion for cycling, we’d love to hear from you.

Please send your CV and a brief cover letter to: [email protected]

For the attention of Abi Johnston-Wroot.