We are proud to be a family run business since 1981! We pride ourselves on having passionate, knowledgeable staff alongside offering the latest bikes, cycling clothing, bike parts and accessories from all the top brands for mountain biking, road cycling, ladies, kids and adventure.

Our online bike store is home to thousands of the latest mountain bikes, road bikes, hybrid bikeskids bikes and ladies bikes along side all the cycling clothing, parts and accessories you need to build your dream bike and get kitted out for every season.

We now have 10 UK stores that are open 7 days a week offering FREE click + collect from our website, our favourite and best selling products, bike servicing, repairs and demo bikes so you can try before you buy. Our award winning staff are on hand to help with anything you need so pop in an see us any time.

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    Mountain Bike Articles

    Well that’s it, we’re all packed up and our 2017 Demo Weekend is officially finished, and what a weekend it was… We want to say a massive thank you to everyone that made the journey to join us again, or for the first time, at Cannock Chase for an amazing two days of back-to-back testing of the.... More

    Demo Weekend 2017- Thanks for coming!

    Beth Noy | 20/03/2017 16:27:00

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    Electric bikes (E-Bikes) are quickly taking Europe by storm and even though we’re a little later to accept this new breed of bikes to the UK, it’s an exciting time for cycling. We have put together our top 10 questions about electric bikes we get asked regularly and also wanted to know ourselves when welcoming this new technology to.... More

    Top 10 FAO Electric Bike Questions

    Beth Noy | 24/02/2017 12:02:00

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    Electric bikes (also known as ebikes) have been around for quite a few years now, but it’s only been in the last 12-18 months that we’ve started to see electric bikes as a real contender for a first (or next) bike purchase. Electric mountain bikes are really causing a stir in the mountain bike world as people are very.... More

    Electric Mountain Bikes–The Benefits of Going Electric

    Beth Noy | 23/02/2017 10:17:00

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    With electric bikes really starting to take the market by storm, it’s fairly new territory for everyone, and even though you may recognise the names behind the electric technology, do you know the differences in the motor brands and which one to go for? If not then you’ve come to the right place! We’ve got a full run.... More

    Electric Bikes -Bosch vs Yamaha vs Shimano -What’s The Difference?

    Beth Noy | 20/02/2017 15:45:00

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    Yahama eBike Systems come in two different models and can be found on a range of electric mountain bikes giving different performance and price points to suit everyone! 5 Yamaha Riding Modes To Choose From Both Yamaha eBike systems come with 5 power modes to choose from that you can change as you ride, giving.... More

    Yamaha eBike Systems

    Beth Noy | 14/02/2017 15:59:00

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    Shimano STePs is one of the latest electric bike systems to hit the eBike market and with a few systems already out there, we’ve got everything you need to know about what makes the Shimano a new contender in the world of electric. You will find the Shimano STePS systems on a range of electric mountain bikes and electric.... More

    Shimano STePS eBike Systems

    Beth Noy | 14/02/2017 13:32:00

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