We are proud to be a family run business since 1981! We pride ourselves on having passionate, knowledgeable staff alongside offering the latest bikes, cycling clothing, bike parts and accessories from all the top brands for mountain biking, road cycling, ladies, kids and adventure.

Our online bike store is home to thousands of the latest mountain bikes, road bikes, hybrid bikeskids bikes and ladies bikes along side all the cycling clothing, parts and accessories you need to build your dream bike and get kitted out for every season.

We now have 9 UK stores that are open 7 days a week offering FREE click + collect from our website, our favourite and best selling products, bike servicing, repairs and demo bikes so you can try before you buy. Our award winning staff are on hand to help with anything you need so pop in an see us any time.


    Hope & Exposure Light Demo–31st October

       Words by Beth Noy

       on 27/10/2016 10:23:00

    Our Nottingham and Wolverhampton stores are teaming up with Hope & Exposure Lights to give you a great opportunity to demo their latest mountain bike lights around the trails of Cannock Chase on Monday 31st October! This is a FREE event so if you want to join us get your FREE tickets now! What You Need.... More

    NEW–Giro Switchblade MIPS Helmet - In Stock Now

       Words by Beth Noy

       on 19/10/2016 10:15:00

    We’ve been looking forward to the Giro Switchblade Helmet to arrive and today is the day! This full face helmet has been appearing on World Series champion Richie Rude all summer and we have been patiently awaiting it’s arrival. The Switchblade is the ultimate enduro helmet that converts from a full face helmet to an open face helmet is.... More

    Virgin Trains Bike Hub - 200 FREE Key Fobs Now Available

       Words by Beth Noy

       on 18/10/2016 12:39:00

    We are pleased to announce that the Virgin Trains Bike Hub, located next to our new store at Preston Train Station, is now open! This means that we now have 200 FREE key fobs that give you access to the Bike Hub and they are only available from our Preston Hub store. FREE BIKE.... More

    Danny MacAskill’s Wee Day Out–Get The Look

       Words by Beth Noy

       on 11/10/2016 16:38:00

    It’s always an exciting day when Danny MacAskill releases a new edit and his ‘Wee Day Out’ didn’t disappoint. Heading to rural Scotland he pulled some new tricks in some new locations but with the classic Danny Mac style we love! An addition to the edit was the out-takes at the end which let us see how much work.... More

    LIMITED EDITION–2017 Specialized Turbo Levo FSR in Candy Red

       Words by Beth Noy

       on 04/10/2016 12:35:00

    The first 2017 Specialized Turbo Levo FSR Comp 6Fattie in Candy Red has landed in stock and we are more excited than a kid in a sweet shop about this limited edition colour! With only one batch arriving in the UK, if you want one of these you will have to be pretty quick as we can’t imagine them.... More

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